by Steven Ertelt
December 3, 2007
Hollywood, CA (LifeNews.com) — The audience for the movie Bella, which contains a life-affirming theme on abortion that has touched the hearts of millions, has kept the film in the top twenty at the box office. With the addition of 77 new theaters last weekend, Bella was able to bring in enough in box office sales to remain in 16th place nationwide.
Bella has brought in just over $6.8 million in ticket sales in the six weeks it has been in theaters.
With a $3 million budget, the directors have recouped their investment and hopefully will be able to move ahead with other films that press the pro-life perspective.
That’s a significant accomplishment given the fact that its distributor, Roadside Attractions, never really allowed the movie to reach a full national audience.
While other top films see as many as two to three thousand theaters — Enchanted, in its second week, is currently playing in 3,700 — Bella never played in any more than 600 theaters nationwide at one time.
Had the movie been given the same audience reach, the weekly per-theater averages indicate it would have been one of the year’s biggest hits. Virtually every week, Bella has sold more seats per theater than some of the top-grossing movies.
In the first few weeks, Bella earned as much as $8,000 per theater and that total would have been higher than any of the per-venue ticket sales of any movie this past weekend, including "Enchanted," "This Christmas," or "Beowulf."
This past weekend, Bella held on to its 16th place standing in overall ticket sales, with revenue of $450,000 that was down 39.2 percent from the week before.