Pro-Life Group Launches $10 Million Ad Campaign to Change Hearts and Minds on Abortion

National   |   Micaiah Bilger   |   Nov 17, 2021   |   10:52AM   |   Washington, DC

The Susan B. Anthony List launched a series of life-affirming ads this week to help Americans realize the precious value of babies in the womb.

The ads, which feature a young woman who was adopted and a pro-life OB-GYN who used to perform abortions, are part of a $10 million education campaign in support of a Mississippi abortion case before the U.S. Supreme Court.

In 2018, Mississippi passed a law that bans abortions after 15 weeks of pregnancy. Currently, under Roe v. Wade and Planned Parenthood v. Casey, however, states are prohibited from protecting unborn babies from abortion before viability, about 22 weeks of pregnancy.

The case before the Supreme Court on Dec. 1, Dobbs v. Jackson Women’s Health, centers around the question of “whether all pre-viability prohibitions on elective abortion are unconstitutional.”

In the new ads, SBA List explains how much more scientists know about the development of an unborn baby than they did in 1973 when the Supreme Court ruled on Roe.

“Science continually affirms the humanity of unborn children,” SBA List president Marjorie Dannenfelser said. “By 15 weeks, children in the womb have fully formed noses and lips, eyelids and eyebrows; they can suck their thumb and even feel pain.”

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The ads will run on television and digital platforms in Washington, D.C. and key battleground states: Arizona, Florida, Georgia, Iowa, North Carolina, Michigan, Ohio, Pennsylvania and Wisconsin, the Washington Times reports. The pro-life organization spent $2.5 million to run them on CBS, ABC, NBC, Fox News, Newsmax, CNBC and CNN networks.

“I think the ultimate goal here is to ensure that battleground state voters don’t end up being in an information vacuum where the undeniable science that shows that these children deserve protection is drowned out by political scare tactics,” SBA List spokesman Tim Edson said at a press conference, according to the Times.

Dannenfelser said American abortion law is radical and regressive. The U.S. is one of only seven countries that allows late-term elective abortions on unborn babies who can feel pain, she continued.

“Americans overwhelmingly reject such extreme policies, yet their elected lawmakers are shackled to Supreme Court precedents that in effect allow unlimited abortion up until birth – these are needlessly divisive and decades out of step with medicine and technology,” Dannenfelser said.

Polls consistently show that a strong majority of Americans oppose late-term abortions and support stronger legal protections for unborn babies.

A June poll from AP-NORC Center for Public Affairs Research found that a strong majority of Americans support laws like Mississippi’s. According to the poll, 65 percent believe abortions should be illegal in the second trimester and 80 percent in the third.

Similarly, a recent Gallup poll found that 52 percent of Americans take a pro-life position on abortion, waiting all (19 percent) or almost all (33 percent) of abortions made illegal. In contrast, 45 percent of Americans say all (32 percent) or almost all (13 percent) abortions should be legal.

And a January poll from Marist found that more than three quarters of Americans (76 percent), including a majority who identify as pro-choice, want significant restrictions on abortion.

Several recent polls also found support for heartbeat laws that ban abortions once an unborn baby’s heartbeat is detectable.

Since 1973, nearly 63 million unborn babies have been killed legally in abortions under Roe v. Wade.