Abortion Activists Admit They’re Losing the Messaging Battle: Killing Babies Just Doesn’t Sell

National   |   Micaiah Bilger   |   Aug 20, 2021   |   6:11PM   |   Washington, DC

NARAL is trying to figure out why, after almost 50 years of legalized abortion, Americans still are not enthusiastic about the cause of killing unborn babies.

McClatchy News Service published a lengthy piece this week about NARAL’s worries and its plans to try to motivate more people to support abortion on demand.

Kimberly Peeler-Allen, who serves on the board, said they are preparing for the likelihood that the U.S. Supreme Court will overturn or scale back Roe v. Wade, which forces states to legalize abortions up to viability and permits abortions without restriction up to birth.

“As an organization that’s 50 years old, you’ve got to touch base and look at what you’re doing, and how you’re doing it, to make sure you’re meeting the moment,” Peeler-Allen told the news outlet. “And the reality is, unfortunately we need to prepare for the likelihood that Roe will fall.”

The report begins:

NARAL Pro-Choice America has spent the year intensively researching how it can close a so-called “virality gap” online with voters.

Its answer involves social media influencers, comedians, and the Joe Rogan podcast.

LifeNews depends on the support of readers like you to combat the pro-abortion media. Please donate now.

Convinced it is losing the online messaging battle with abortion rights opponents, NARAL is revamping its digital outreach to more aggressively court voters who are politically ambivalent about abortion but are resistant to government regulation of the procedure.

NARAL acting president Adrienne Kimmell told the news outlet how alarmed she felt after they discovered that voter focus groups in Arizona and Michigan used pro-life terms and talking points while discussing a 2019 New York law that expanded abortions up to birth.

“People don’t normally follow state legislative efforts in states where they don’t live,” Kimmell said. “And that, for me, was a really aha moment.”

The pro-abortion group’s leaders acknowledged that the pro-life movement has been more successful than abortion activists in communicating its message online. So, NARAL is trying to change that by “expanding their digital footprint.” This could mean by running an “off-beat” comedy-style ad on Rogan’s popular show or creating appealing content for guys who play video games, according to the report.

But the report also noted that NARAL’s national leaders are getting resistance from many state-level advocates who disagree with the new digital focus; they want to continue grassroots, on-the-ground political activism instead.

What NARAL leaders, state and national, do not seem to understand, however, is that their abortion-without-restriction-up-to-birth mission is the real problem, not the way they advertise it.

Abortion kills a child, and even many pro-choice Americans express discomfort at the brazen ways the pro-abortion movement is openly celebrating the killing of unborn babies and demanding more.

A strong majority of Americans oppose most abortions and believe the law should protect unborn babies, at the very least, by the end of the first trimester.

National polls by Marist and Gallup consistently find that a majority of Americans want all or most abortions to be illegal.

And another new poll this year from AP-NORC Center for Public Affairs Research found that a strong majority of Americans believe states should be allowed to ban abortions after the first trimester – a matter that the Supreme Court is considering in October. According to the poll, 65 percent said most or all second-trimester abortions should be illegal; the number increased to 80 percent in the third trimester.

Recent polls from The Hill/Harris-Xthe University of Texas-Austin and Saint Louis University/YouGov also found public support for heartbeat laws, which ban abortions at about six weeks when an unborn baby’s heartbeat is detectable outside the womb.

NARAL and the rest of the pro-abortion movement may try to disguise the truth from the public, but it is becoming increasingly difficult — between 3D ultrasounds, surgeries on babies in the womb, scientific studies and more – to convince the public that unborn babies are not living, valuable human beings who deserve to be protected under the law.