Two major cosmetics companies are supporting the abortion industry this year through their beauty products.
On Tuesday, Benefit Cosmetics and MAC Cosmetics (part of Estée Lauder) both proudly declared their plans to financially and ethically support the largest abortion provider in America, Planned Parenthood.
Between the two companies, they plan to give hundreds of thousands of dollars to the billion-dollar abortion group in 2019, according to the pop-culture blog Pop Sugar. Specifically, profits from Benefit’s Bold Is Beautiful and MAC’s Viva Glam lines will be donated to Planned Parenthood.
We couldn’t be more proud to announce our partnership with @PPFA for our #BoldisBeautiful project this year. 💖 When the Bold is Beautiful Project was created, we outlined three criteria in selecting non-profit partners, one of them being “access to health and (1/2) pic.twitter.com/rF87RTjg2d
— Benefit Cosmetics US (@BenefitBeauty) March 12, 2019
— MAC Cosmetics (@MACcosmetics) March 12, 2019
Benefit hopes to raise $6 million for Planned Parenthood and other organizations this year, while MAC says it plans to give $500,000 to the abortion chain over the next two years, the report states.
The companies made it clear that their goal is not just financial. They also want to promote what Planned Parenthood does – and Planned Parenthood primarily does abortions.
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Annie Ford Danielson, a chief beauty ambassador at Benefit, told Refinery 29 that they do not want people to be ashamed of going to Planned Parenthood.
“Especially in the beauty industry, which is about having your back no matter what you’re going through,” Danielson said. “We want to use our influence and reach to help these women and erase that stigma.”
Nancy Mahon, the global executive director of the MAC AIDS Fund, told Refinery29 something very similar.
“We’re a big, really successful cosmetic company, so we hope that the fact that we care about the issue will attract corporate donors to Planned Parenthood, and make it known that it’s not scary to do this,” Mahon said.
“We don’t see this as a politically-charged or risky donation,” she added. “Access to healthcare and access to sexual health information is part of women’s self-esteem, beauty, and ability to succeed in the world.”
Specifically, one of MAC’s goals is to promote Planned Parenthood’s new chatbot, Roo, which pushes sex on young children through their phones.
John Demsey, chairman of the MAC AIDS Fund and executive group president at The Estée Lauder Companies, called it a “privilege” to promote the sex education tool.
“It’s a privilege to join forces with them to scale their Chat/Text program, which meets people where they are to spark tough dialogue around sexual and reproductive health,” Demsey said.
Planned Parenthood is not in the health care business, though. It is in the abortion business. Its 2018 annual report lists 332,757 abortions and a record $1.66 billion in revenue, including about half a billion taxpayer dollars. Planned Parenthood President Leana Wen also recently admitted that abortion is their “core mission.”