As Americans have fewer babies, diaper sales are plummeting. That’s the word from the biggest companies that sell diapers across the country.
To hear it from abortion activists, overpopulation is rampant in the United States. But the truth is that Americans are having fewer babies than ever before and the United States has joined nations around the world in falling below the replacement rate.
According to a new report, because America’s birth rate is at its lowest level in three decades that has turned into a big problem for a company that makes Pampers and Huggies. Birth rates have been dropping since 2008 and the downturn in the number of babies born has caused sales of disposable diapers and training pants to fall 6% in just one year and 4 percent the year prior.
“This new reality is beginning to take a substantial toll,” said Svetlana Uduslivaia, the head of industry research at Euromonitor International. The diaper slump will probably be the “normal for the foreseeable future.”
Fewer babies mean falling sales for Procter & Gamble (PG) and Kimberly-Clark (KMB), the country’s leading diaper suppliers. (P&G makes Pampers and Luvs, and Kimberly produces Huggies and Pull-Ups training pants.) In January, Kimberly said it would lay off around 13% of its workers and shutter 10 manufacturing plants to save money in the pinch.
“You can’t encourage moms to use more diapers in a developed market where the babies aren’t being born,” chief executive Thomas Falk told analysts.
As LifeNews has reported, the birth rate is below replacement rate, meaning America is now subject to underpopulation.
The latest official estimate—taken from two-year-old data—puts the U.S. fertility rate at 1.84. In other words, the average American woman will have just under two children in her lifetime. This is well below the replacement rate, or the average number of children necessary to keep a country’s population from declining.
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But as Stone argues, this estimate is already hopelessly out-of-date. Using monthly birth data from 2016 and 2017, he suggests the birth rate in America has plummeted to somewhere near 1.77 births on average.
Millennials—who right now are in their prime childbearing years—are the ones mainly driving this downhill trend. Not only are they getting married at lower rates than their parents did, but they’re having fewer children total. Many struggle to find stable work, are too focused on their careers, and find themselves saddled with college debt. Others just don’t like kids, or vastly overestimate the cost of raising them, or just think the world is overpopulated—a myth now thoroughly debunked, by the way.
Whatever the reason, young adults are choosing to keep their nests mostly empty. And this is bad news for our economy, our culture, and our future as a nation.