The Massachusetts Attorney General launched another government-backed attack on pro-lifers recently, pushing a Boston advertising firm not to use new technology to target pro-life ads at women going into abortion facilities.
Reuters reports state Attorney General Maura Healey said her office and the Massachusetts firm Copley Advertising LLC reached a settlement this week involving the targeted ads. Healey’s office said the pro-life ads could be used to harass people and interfere with their privacy.
The Copley firm recently began using a new technology called “geofencing” to target pro-life ads to smartphones in abortion facilities in several other states, according to the report. The technology allows advertisers to set up virtual fences around a specific area (such as abortion facilities), and then run specific ads on smartphones within the set boundaries. The smartphone user would have to click on the ad to find more information.
The pro-life ads that the Copley firm was involved with included information about abortion alternatives and access to a live chat with a pregnancy counselor, according to the report. One ad displayed the message, “You Have Choices.”
Healey, a pro-abortion Democrat, went after the firm even though it was not involved in any “geofencing” in Massachusetts. Copley set up the pro-life ads in New York City, Pennsylvania, Virginia, Ohio and Missouri, according to the report.
Here’s more from the report:
The Boston-based firm, which will pay no financial penalty, agreed not to use the technology at or near Massachusetts healthcare facilities to infer the health status, medical condition or treatment of any person.
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Pro-lifers’ use of “geofencing” to provide information to abortion-minded women has hugely upset abortion activists.
Rewire, formerly RH Reality Check, a radical pro-abortion website that touts itself as a “nonprofit women’s rights news site,” published a smear article about the new pro-life effort last spring, calling the targeted ads “propaganda.” One abortion activist even went so far as to say women who go to Planned Parenthood “should be afraid” of the ad targeting.
Abortion activists seem to feel threatened by the technology. Fortune reported about the ads last May:
Planned Parenthood said it would seek to protect patients. “We do not disclose specific security measures; however, I can say that we are continually evaluating and upgrading our protocols around patient safety and privacy,” Dawn Laguens, executive vice president, said in a statement. “Let me be clear: we will pursue every avenue available to protect our patients from targeted harassment and stigmatization. We are committed to protecting our patients and will take all claims extremely seriously.”
The abortion industry wants to keep women in the dark about their unborn babies, blocking them from facts about their baby’s development, the risks of abortion and the support available if they choose to parent. This information helps change women’s minds and often prompts them to choose life for their unborn babies.