Yesterday, Kellogg Co., which manufactures popular breakfast cereals and other products, decided to pull its advertising from Brietbart News, which reports conservative news — including pro-life news. The company claimed the web site’s conservative readers are not “aligned with our values as a company.”
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s spokesman Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
The parent company of brand favorites like Eggo, Pop Tarts, Pringles, Fruit Loops, Frosted Flakes, and more is joining a few lesser known retailers in boycotting Breitbart — a decision that’s sure to rankle plenty of consumers.
In response, Breitbart News launched a #DumpKelloggs petition and called for a boycott f the company.
“The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House,” Brietbart wrote in a response.
“Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland,” it continued.
Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
Tony Perkins of the Family Research Council chimed in:
Insulting conservatives after the election hasn’t exactly improved business at GrubHub, Pepsi, Target, and Penzey’s Spices (whose CEO went so far as to call all Trump voters “racists” and asked shoppers to protest by donating to a group linked by a federal court to the first case of domestic terrorism in D.C.: Southern Poverty Law Center). But if they want to pick a public fight with Breitbart, a site with 19.2 million unique visitors a month, that’s their choice. What I don’t understand is why companies like Kellogg’s can choose where they operate, but Christians like Barronelle Stutzman can’t. I’m fine with a company declining to do business with conservatives. I’m not fine with the double standard created when Christian wedding vendors are prosecuted.
Complain to Kelogg Co on twitter by going here.