Regular LifeNews readers may remember how a new abortion clinic opened in 2015 and began advertising an upscale, luxury experience.
The facility, carafem, opened in Washington, D.C. with a brash advertising campaign and promises of hot tea, comfy robes and a five-star experience for women while they abort their unborn babies. The abortion business got national media attention for its ostentatious attempt to normalize and glamorize abortion.
This summer, carafem announced that it opened a second abortion clinic in Atlanta, Georgia. According to a press release, carafem said it plans to launch “bold and unapologetic birth control and abortion care ads” in the conservative state to bring in more business.
However, the abortion business is preparing for roadblocks.
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“Previously, attempts to censor our ads have failed when the public learned of these efforts to silence our message,” says Melissa Grant VP, carafem. “We’re proud to open a new health center that provides a caring and professional environment for women to seek healthcare options, including early abortion, and our ads are one way of letting the community know we are here.”
The abortion business said its ads have been censored three times; but now it wants to raise enough money to try again. Carafem recently launched a fundraising campaign to pay for ads in Atlanta. The ads are hot pink with emoji images and the word “abortion” printed in bold letters.
“As we just opened our doors in Atlanta and need to get the word out, we thought why not try and shake things up by advertising our services in a major conservative newspaper for a year,” the business wrote.
Bold abortion advertising probably appears distasteful at the least or gruesome at the most to a strong majority of Americans, and advertising groups recognize that. Polls show most Americans want abortion to be heavily restricted or illegal.
But carafem attacked the people who rejected its ads:
Back in October of 2015, we tried to run ads on the subway but DC Metro denied our artwork – most likely because one of our services is abortion care and we used the word “abortion” in the ad. The good news is they changed their minds once some journalists got involved. Then, just a few weeks ago, we tried to advertise birth control services using emojis in bar bathrooms in downtown DC and we were told by Blue Line Media that all 30 bars denied the artwork. Coincidence? We think not.
The other incidences of censorship are subtler and involve putting reproductive health care in the same digital advertising category as tobacco, pornography, and alcohol – rather than health care. : /
Carafem president Christopher Purdy previously described his goal for the abortion business.
“We don’t want to talk in hushed tones. We use the A-word.” Purdy added: “It’s fresh, it’s modern, it’s clean, it’s caring. That’s the brand we’re trying to create.”
However, pro-life groups previously told LifeNews that they believe the “fresh” approach will fail.
The president of the pro-life Susan B. Anthony List, Marjorie Dannenfelser, said “Even people who support abortion rights don’t necessarily see it as something to celebrate. They want to think about [abortion] as a necessary evil.” National Right to Life president, Carol Tobias, added, “Abortion is not pleasant and trying to put pretty wrappings around the procedure isn’t going to make any difference.”
Whether an abortion takes place at a run-down Gosnell-like facility or at a “high-end salon,” abortion always, 100% of the time, kills an unborn child and hurts the family involved.
In addition, after abortion more than 65 percent of women suffer from Post-Traumatic Stress Disorder and post abortive women are six-times more likely to commit suicide than women who have given birth. Also, many women describe their abortion experience as ‘a nightmare,’ with 60 percent reporting that it felt like ’Part of me died.’
Better branding, “abortion spas,” and all the positive talk in the world will never change the horror of abortion or the devastation it brings.