Abortion advocates are feeling threatened by new technology that allows pro-lifers to reach women inside abortion clinics with information about their unborn babies and alternatives to abortion.
Fortune reports the technology allows groups to target specific groups of smartphone users with advertisements. Some pro-life groups are using the ads to reach women inside abortion clinics, according to the report.
Ads with messages like “be informed” and “get the facts” are being used to direct the women to pro-life websites, often for pregnancy resource centers, the report states. The websites offer women information that abortion clinics often do not provide accurately or at all, such as fetal development facts, abortion risks and pregnancy/parenting resources.
Copley Advertising, a Boston marketing agency, is working with several pro-life groups to reach abortion-minded women with the ads. According to the agency, one client reached 800,000 women so far, and 2,000 clicked on the ad to the client’s website.
Fortune explains how the technology works:
SUPPORT LIFENEWS! If you like this pro-life article, please help LifeNews.com with a donation!
The anti-abortion targeting effort relies on a feature of ad networks known as geofencing. Typically, geofencing has been used by retail stores to identify that a customer who installed their app has entered one of their physical locations. That allows the retailer to send a targeted message (“50% off Oreos in Aisle 3”) to the customer just at the time when they are poised to make a purchase.
Bethany Christian Services, an adoption agency that also offers pregnancy and parenting resources, is one of the groups that uses the ads.
“Marketing for pregnancy help centers has always been a needle in a haystack approach—cast a wide net and hope for the best,” Bethany Regional Marketing Manager Jennie VanHorn told Live Action News. “With geo fencing, we can reach women who we know are looking for or in need of someone to talk to.”
This new outreach is upsetting abortion activists. Rewire, formerly RH Reality Check, a radical pro-abortion website that touts itself as a “nonprofit women’s rights news site,” published a smear article about the new pro-life effort earlier this week, calling the targeted ads “propaganda.” One abortion activist even went so far as to say women who go to Planned Parenthood “should be afraid” of the ad targeting.
It’s pretty obvious that abortion activists feel threatened by the technology. According to Fortune:
Planned Parenthood said it would seek to protect patients. “We do not disclose specific security measures; however, I can say that we are continually evaluating and upgrading our protocols around patient safety and privacy,” Dawn Laguens, executive vice president, said in a statement. “Let me be clear: we will pursue every avenue available to protect our patients from targeted harassment and stigmatization. We are committed to protecting our patients and will take all claims extremely seriously.”
The abortion industry wants to keep women in the dark about their unborn babies, blocking them from facts about their unborn baby’s heartbeat or abortion risks. This information helps change women’s minds and often prompts them to choose life for their unborn babies. They also cut into the abortion industry’s bottom line. It’s the same reason why abortion advocates fight so vehemently against informed consent laws.
Abby Johnson, a former Planned Parenthood manager-turned pro-lifer, described the abortion industry’s money focus in 2011: “Planned Parenthood’s bottom line is numbers. And, with abortion as its primary money-maker, that means implementing a quota. I know this is true because I worked at one of their Texas clinics for 8 years, two as the clinic director.
“Planned Parenthood doesn’t care about women’s health care needs, it cares about abortion.”