Abortion Activists Trash Doritos Super Bowl Commercial Because It “Humanizes Fetuses”

National   |   Steven Ertelt, Micaiah Bilger   |   Feb 8, 2016   |   10:20AM   |   Washington, DC

The abortion activists to NARAL were demonstrably upset last night during the Super Bowl — and not because the Denver Broncos beat the Carolina Panthers in the big game seen bi billions of people across the globe.

No, NARAL had a huge problem with a Super Bowl commercial from Doritos, which shows an unborn baby reacting to his father on an ultrasound screen.

The 30-second commercial (see below) shows a father and mother in a doctor’s office watching the ultrasound of their unborn baby boy. As the father snacks on a bag of chips, he notices that his unborn son is reaching out in the womb, grabbing for the snack. As the father moves the chip near his wife’s stomach, the baby reaches out again.


While most viewers probably thought the ad was cute and pro-life viewers appreciated that ultrasound images of unborn children were seen by millions, the pro-abortion stalwarts at NARAL were beside themselves and trashed the ad as “humanizing fetuses.”

Writing at The Federalist, pro-life columnist Mollie Hemingway had this to say in response:

This is what hating babies and the scientific technology that allows us to see them in utero looks like, I guess.

It’s easy to mock the pro-choice activists’ tweets and headlines deriding depictions of the beauty of human lives that result from a good sex life, but it also speaks to a deeper truth. There is no art or beauty in the pro-choice message, which is about ending human lives after they’ve begun and at their most nascent. Abortion is dark and sterile, even when it’s not performed in Gosnell-like conditions. The pro-life message is artistically overwhelming in its combination of reality and possibility.

Still, NARAL should have known that the best course of action when faced with the beauty of human life is simply to be quiet, not showing the world how much it rejects science and wonder.

Peter Carstairs, a Melbourne, Australia filmmaker who created the life-affirming commercial for the contest, said he was inspired after seeing his second child, Freddy, on an ultrasound screen. Carstairs said the ultrasound image that he used in his commercial actually is his son Freddy, who is now 9-months old.

Though Carstairs manipulated his son’s ultrasound image for the commercial, his portrayal of unborn babies isn’t far from the truth. Studies have shown unborn babies reacting to various stimuli in the womb, including music and sound. Researchers also found that unborn babies develop a sense of taste in the womb and learn to recognize the flavors and spices of the culture’s cuisine.