Dolce & Gabbana Fashion Show Honors Moms and Pregnant Women

International   |   Luis Zaffirini   |   Mar 2, 2015   |   7:59PM   |   Milan, Italy

It’s nice to see motherhood honored, even in the unlikeliest of times and places. And that’s precisely what happened at the showing of Dolce & Gabbana’s fall/winter line at Milan Fashion Week this past Sunday. Despite Mother’s Day being two months away (even in Italy), it’s never too early to honor motherhood.

The title of the show was “Viva la mamma!” which translates roughly as “Hurray for moms!” Models walked the runway with young children, toddlers, and babies.

One of the models, Bianca Balti, even walked the runway at six months pregnant. Even if unintended, this inclusion speaks to the understanding that motherhood begins even before birth.


The relationship between mother and child was a theme throughout the show. Invitations to the show were made in the style of a card from a child to her mother with an affectionate “I love you, mom!” scribbled on it. This same style found its way onto the runway. Some of the outfits made by the designers incorporated a child’s handwriting as prints and embroidery. Drawings that the designers had made as children were even used to create prints for some of the looks.

The show was accompanied by the 1996 pop ballad “Mama” by British group Spice Girls. The song was inspired by the relationships between the group members and their mothers. The 1997 video for this song featured the mothers of each of the group members as well, so it was a fitting compliment to the theme of the show.


The Dolce & Gabbana show is an acknowledgement of the significant role of motherhood to everyday life. Pregnancy, birth, and child rearing are important work that deserve that acknowledgement. I hope their show resonated with the crowd Milan Fashion Week crowd and reminds us all to be grateful for the woman who gave us life.

You can view some of the looks by searching the hashtag #dgmamma on Instagram.