As Obamacare Begins Rationing Care, Hospice Launches Outreach Ads to Patients

National   |   Steven Ertelt   |   Jan 2, 2014   |   12:18PM   |   Washington, DC

The pro-life movement warned over and over again during the debate leading up to Obamacare that it would eventually lead to rationing health care.

As the implementation of the health care law has unfolded, Americans have seen rationing in numerous forms — from losing their health insurance outright, to paying more, doctors closing their practices, and hospitals and physicians being removed from their insurance networks.

All that doesn’t begin to touch on the actual rationing of care — in terms of it not being approved or allow because of cost containment decisions or “death panels” determining the quality of life for a given patient is too low to justify a surgery, treatment or drug.

Sensing the problems Americans are encouraging now and will encounter in the future, the hospice industry is reaching out to patients. As LifeNews has reported, the hospice industry is not without its own concerned about euthanasia of patients, but some hospices do provide the kind of care patients may need when facing Obamacare rationing.

Brietbart has more on these new commercials:

The National Hospice and Palliative Care Organization (NHPCO) is planning a year-long ad campaign for 2014 starting this month, Forbes reports. The organization wants to start a “national conversation on the value of hospice and palliative care.”

The ad blitz comes on the 40th anniversary of the advent of the hospice industry in the US. Medicare began covering hospice care starting some two decades after it began, and with the onset of Obamacare, the industry wants to assert its position for offering palliative care, otherwise known as end-of-life care.

The group plans to publish “real-life stories” about its services. “By documenting and sharing real-life stories in an honest, emotionally candid way, we hope to encourage families to consider or seek out a hospice or palliative care provider three to six months before the end of life, not in the final days,” said NHPCO’s senior vice president of strategic communications Anita Brikman.



Forbes also reported the “stake” the hospice industry has in Obamacare:

The hospice industry has a financial stake in the campaign’s success, particularly as more Americans get medical care coverage this year under the Affordable Care Act and a population of baby boomers ages. For example, more and more medical care providers are incorporating end-of-life care into accountable care organizations (ACOs), which are contracting with Medicare, Medicaid, and private insurers to achieve better outcomes.

More than 5.3 million Medicare beneficiaries will be receiving care from these ACOs, according to an announcement last month by the Centers for Medicare & Medicaid Services, which runs the Medicare program.