The head of the Obamacare exchange in Colorado is refusing to condemn the new racy campaign called “Got Insurance” — released last week with advertisements that are intended to tout the free birth control component of the Obamacare health care plan.
he ads are bathed in sexual overtones, with one ad having a woman declare: “Let’s Hope He’s as Easy as This Free Birth Control.” Another ad has a young woman hoping to score with popular actor Ryan Gosling now that she has her own free birth control.
Kevin Lundberg, a Republican state Senator from northern Colorado and former Congressional candidate, contacted the head of the Colorado Exchange, Connect for Health Colorado, to respond to the ads. The ads originated from a Colorado-based nonprofit.
“The executive director for the exchange refused to say anything to distance the exchange from the outrageous ad campaign that one of their “partners” launched the many consider in extremely bad taste and insulting to young adults. She said they never saw the ad before it ran, but at this point the exchange will not condemn the ad campaign in any way,” he said.
Previously, a spokesman for Connect for Health Colorado declined to comment when asked by the Denver Post to do so.
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But Republican strategist Kelly Maher called the ads “demeaning” and an attempt to distract from those individual policy-holders who have been notified that their 2013 insurance will not exist in 2014.
“This ad campaign is desperately trying to distract from the fact that exchange sign-ups have essentially ground to a halt. While nearly a quarter of a million Coloradans have had their plans canceled, ProgressNow Colorado and Colorado Consumer Health Initiative are demeaning and belittling women with shallow sexual caricatures and making light of serious women’s health issues,” Maher, executive director of the conservative Compass Colorado, said in a statement.