Powerful Adoption Campaign Launched During National Adoption Month

National   |   Radiance Foundation   |   Nov 21, 2013   |   12:35PM   |   Washington, DC

The Radiance Foundation, known nationally for its bold TooManyAborted.com abortion awareness campaigns, has always promoted the beautiful life-affirming option of adoption.

November is National Adoption Month and the nonprofit educational organization has now launched a new initiative focused on adoptees’ experience of being adopted and loved. Phase one of the social media campaign, www.AdoptedandLoved.com, is comprised of new video ads and other shareable content that illuminates the beauty of adoption.

Ryan Bomberger, Chief Creative Officer of The Radiance Foundation, is an adoptee and adoptive father. Like George Washington Carver, Faith Hill, the late Dave Thomas (Wendy’s Founder) and Steve Jobs (Apple founder), Bomberger emphasizes the positive impact adoption has on adoptees and on the world around them.

AdoptedandLoved.com celebrates beautiful possibility. We’re often told that life that is unplanned will be unwanted and unloved. That myth is disproven every day by adoptees who change the communities they live in and impact the world around them,” says Bomberger. “Sometimes, the best things in life are unplanned.”

The Radiance Foundation partnered initially with RealOptions pregnancy medical clinics in California and Bethany Christian Services (the world’s largest adoption agency) to create a series of new :30 TV ads. That grew into much more and The Radiance Foundation wanted to tell these powerful stories and pull together adoption resources all on one site to help promote this act of justice, hope and love.



“We celebrate birthmoms. We stand with them and support them. It’s not easy making a plan for adoption. We wanted to create content that would speak to expectant mothers and fathers who may not be ready for parenting,” says Bethany Bomberger, Executive Director of The Radiance Foundation. “Through this website, the powerful videos created and the resources listed we want to encourage young women to turn the unplanned into a loving plan.”

Children in single female-led homes are 5 times more likely grow up in poverty. Adoption can be part of the solution in fighting poverty and fatherlessness. Expectant birthparents have an option.

“So many out there are talking about social justice. Few work toward it. This is true social justice,” says Ryan Bomberger, creator of the campaign. “Adoption is a means by which birthparents, adopted children and adoptive families can join in a journey that affirms the lives of all involved. It’s a win-win situation.”

And the majority of adoptees and birthmoms across the nation, according to extensive research, agree.