The Truest Planned Parenthood Slogan Ever: Abortion. No Matter What

National   |   Steven Ertelt   |   Sep 20, 2013   |   9:45AM   |   Washington, DC

Students for Life of America has a new video exposing the Planned Parenthood abortion business and giving them a new slogan that is more appropriate than anything the abortion giant has ever used: Abortion, No Matter What.

Given that 92% of pregnant women who go to Planned Parenthood get abortions, rather than birth support or adoption assistance, the slogan is fitting.

Kristan Hawkins of SFLA tells LifeNews that the new video is a way for the organization to reach out to students who will not be exposed to its 41-campus Planned Parenthood Project Tour that is exposing the abortion company this Fall across the country.

“We have struggled with the fact that we are only able to make it to 41 campuses this fall with our Planned Parenthood Project Tour, so this video was specifically designed as a way to reach out online, to those young people who we would have missed otherwise,” she said. “This is also a great video for you to share with your friends and family who are pro-life but still believe that Planned Parenthood does some good for women. For these people who are still confused by Planned Parenthood’s clever marketing, this is the message they need to hear.”



The Planned Parenthood Project campus tour was developed by Students for Life after the organization’s own polling in 2012 found that 59% of 18-24 year olds didn’t know Planned Parenthood provided abortions. In addition, Students for Life’s internal research has found that 79% of Planned Parenthood facilities are within 5 miles of a college campus, proving college-aged women and men prime targets for the organization.

The visual display is made up of 915 pink crosses to represent the 915 preborn children that die each day inside of Planned Parenthood. In addition, the display has 5 billboards that cite Planned Parenthood’s own annual report numbers and testimony from former employees to call into question their “caring” image.

Kristan Hawkins remarked, “The majority of this generation is against abortion, which is why Planned Parenthood never advertises the fact that they are the nation’s largest abortion vendor. So our goal is simple: We want to educate this generation about Planned Parenthood’s real motives and business model in order to turn them against the abortion Goliath and towards pro-life, pregnancy resource centers where they can go for honest, real help.”