Planned Parenthood Unveils New Logo in Election Victory

National   |   Steven Ertelt   |   Nov 7, 2012   |   4:27PM   |   Washington, DC

The Planned Parenthood abortion business celebrated the victory of its presidential candidate Barack Obama by quietly unveiling two new logos.

Gone is the antiquated 1970s logo with the large double P, which has been replaced by two more modern looking Ps and new tag lines for both the nonprofit abortion business and its political arm. The font in the words Planned Parenthood has also been modernized from the previous offering in a bubbly script that probably has been tested to perform well with younger Americans.

In a press statement on the election, Planned Parenthood talked about the new logos and tag lines placed on them:

Planned Parenthood Federation of America and its 74 affiliates nationwide are underscoring their commitment to helping women, men, and young people lead healthy lives with a new tagline “Care. No matter what.” The refreshed logo and new tagline, which went live earlier today on websites and social media properties, are part of Planned Parenthood’s ongoing effort to reach millions more patients with quality, affordable, confidential health care.  Already, nearly three million people a year rely on Planned Parenthood’s nearly 800 health centers for a range of health care services, including breast cancer screenings, Pap tests, birth control, and STD testing and treatment.

Blogger Jill Stanek also noticed the new logos and said they were a smart marketing decision on the part of the abortion giant:

It’s actually a smart logo, “care” having three meanings: 1) providing healthcare, 2) we really, really care, and 3) the Affordable Care Act.

Obama’s victory brings the reality of Obamacare and windfall business to Planned Parenthood that much closer.

I’m thinking the little “P” is supposed to stand for a child. Or perhaps the downtrodden getting help from the big “P.” Again, smart marketing.

The “No matter what” most likely means “whether you can afford it or not, because we now have even more of a financial back-up plan, the American taxpayer.”



Planned Parenthood has been using this logo for decades: