TV Campaign Reaches Black Americans With Abortion Alternatives

National   |   Steven Ertelt   |   May 8, 2012   |   1:33PM   |   Washington, DC

A new television ad campaign will air nationwide over 60 times during May and June airing on the Black Entertainment Television (BET) network and is designed to reach African-Americans with abortion alternatives.

The commercial, titled, “Ultimatum” is a “Call for Help” message which aims to inform women facing unexpected pregnancies about hopeful alternatives to abortion. The message includes a toll-free phone number which connects callers with local, life-affirming pregnancy centers.

Heroic Media, an international, faith-based nonprofit organization which uses the power of media to connect women facing unexpected pregnancies with life-affirming resources and build a culture of life, is behind the new commercials. This marks Heroic Media’s fourth national television campaign since 2010. In 2011, Heroic Media’s television, Internet and outdoor ads generated over 146,000 connections to life-affirming resources and information across the United States.

“Heroic Media’s research and prior campaigns demonstrate that commercials on BET are an effective means of reaching women with compassionate messages and connecting them with life-affirming pregnancy resources through television media,” said Marissa Gabrysch, Director of Marketing, Research and Communications for Heroic Media.

Brian Follett, CEO for Heroic Media, remarked, “This campaign is a direct result of the support of individuals and families who believe that women deserve to learn about hopeful alternatives to abortion. Now, people across the United States will see life-affirming messages daily on BET.”

The campaign began yesterday and runs through July 1 on BET nationwide, reaching an estimated 5.5 million women ages 18-34. The ads are intended to generate calls to Option Line, which in turn refers callers to pregnancy resource centers offering a range of services free of charge to women seeking positive alternatives to abortion.

The text of the ad follows:

So this pregnancy wasn’t planned…it’s gonna be ok, really.

So your baby’s daddy gave you an ultimatum, “it’s me or the baby”… Come on, that’s not real love.

A baby is a life you created; a baby that will love you and need you in return.

There are people that will help you and services available. Call this number. You don’t have to do this alone.