MTV to Run Planned Parenthood Commercials, Bans Pro-Life Ads

National   |   Steven Ertelt   |   May 17, 2011   |   4:08PM   |   Washington, DC

The pro-life group seeking to run another commercial on MTV reaching out to young people on abortion is hitting back after LifeNews reported how the cable network decided against allowing Heroic Media to run its ad.

Heroic Media, an organization supported by Sarah Palin and Lila Rose, wanted to run new commercials but MTV went to the media saying it would not run the ad and giving a bogus reason for not doing so. According to the pro-abortion Independent web site, MTV officials indicated the content of the ad came from a group that has run other types of ads informing the public of the high percentage of abortions that target black women, and stated that was the reason for pulling it.

“Upon further review, it was hard for us [MTV] to separate some of the recent tactics of the organization behind the campaign and the ads themselves, so we [MTV] have opted to not accept them for air this time,” a spokesman said.

MTV was also running Heroic Media pro-life ads that did not touch on the high black abortion rate but officials said the cable network will no longer continue running them, as they had been after midnight. The ads, “Teen Angst” and “We Can Help,” ran from May to November 2010 but MTV spokeswoman Jeannie Kedas says the network will no longer accept ads from Heroic Media. Kedas said the MTV standards department decided against airing any further ads and added that Heroic Media was notified of the decision a week after its April 30th fundraiser where it announced it would try to run the ads on MTV again.

But Heroic Media informed LifeNews today that “MTV notified the press of their decision to pull the call-for-help commercials on May 5th, but did not inform Heroic Media until the following afternoon.”

“An MTV sales representative who notified Heroic Media’s advertising agency of the decision indicated that MTV President, Stephen Friedman, made the decision,” the group said today in a statement.

The reason for the decision is apparently because MTV has decided to run commercials from the Planned Parenthood abortion business.

Heroic Media says that, according to the sales representative, MTV, “Was in the works with doing a partnership with Planned Parenthood and different opportunities for PSA’s when he decided that he did not want to run Heroic Media on MTV.” Last month, MTV partnered with Planned Parenthood on a promotion called “Get Yourself Tested,” which was promoted on both MTV and Planned Parenthood’s websites.

“Planned Parenthood reported performing 332,278 abortions in the United States in 2009. On their website, MTV has listed Planned Parenthood as an adoption referral resource,” Heroic Media said. “Heroic Media has asked MTV to reconsider this decision and allow Heroic Media and other organizations to make women aware of hopeful alternatives to abortion.”

The newly ‘banned’ commercial, which has been running on MTV since May of 2010 is called “We Can Help” and features a young woman struggling with an unexpected pregnancy. The script follows:

Young Woman: I’m pregnant.
Adult Woman: It happens.
Young Woman: I’m afraid.
Adult Woman: That’s normal.
Young Woman: I’m worried, My boyfriend’s scared, my parents are mad.
Adult Woman: Get a grip people. You’re not alone. We can help.

Graphics:  Text PREGNANT to 95495, 877-877-9927, Logo: Heroic Media

“Everything Heroic Media does is designed to reach women where they are.  Heroic Media runs messages that focus on the issue from a woman’s perspective, messages that are positive and hopeful.  Heroic Media believes that when a woman learns about compassionate, positive alternatives, she’ll choose life. Heroic Media remains committed to airing positive messages that connect women with hopeful alternatives to abortion,” Marissa Gabrysch, Director of New Projects for Heroic Media, told LifeNews.

To view the TV spot go to:

ACTION: Contact MTV at MTV Networks, c/o MTV Studios, 1515 Broadway, New York, New York 10036 or go to