Pro-Life Women’s Group Pumps $125K Into Hispanic Ads for Carly Fiorina

State   |   Steven Ertelt   |   Oct 30, 2010   |   5:01PM   |   Sacramento, CA

The pro-life women’s group Susan B. Anthony’s List is making a last-ditch effort to help pro-life California Senate candidate Carly Fiorina defeat pro-abortion Sen. Barbara Boxer.

The organization has announced plans for an additional $125,000 to keep its Spanish-language television ad supporting Fiorina on the air in the Fresno, San Francisco and Los Angeles markets through the Tuesday election.
“California Latinos clearly place an emphasis on voting for candidates who represent their pro-life, pro-family values. Fiorina is connecting with them on these core issues,” says SBA List president Marjorie Dannenfelser. “Latino voters know that Carly Fiorina is a fighter and that she will fight for their deeply held pro-life, pro-family values in the U.S. Senate. Latino voters could prove to be a deciding factor in this top priority race for the Susan B. Anthony List.”
The “Nuestros Valores” Spanish-language television ad has seen SBA join American Principles Project in Action and the National Organization for Marriage spend a combined $400,000 for the commercial to support Fiorina.
Will polling data showing a majority of Hispanics are pro-life, the ads could help sway enough votes from Boxer or the percentage of voters who are undecided to help get Fiorina over the top.
Last week, a SurveyUSA poll showed encouraging numbers for Carly Fiorina among California Latino voters. While recent Senate elections reveal an average 50-point spread between the Republican and Democrat candidates among California Latino voters, the SurveyUSA poll found Carly Fiorina’s gap closing in at just 19 points.
The numbers also represent a positive trend in the Latino community for Fiorina, who is doing 14 points better amongst Latino voters than California gubernatorial candidate Meg Whitman. This uptick comes despite Whitman’s significant spending on advertising directed at Hispanics and the fact that Whitman opposes the Arizona immigration law while Fiorina favors it. [related]
“These latest numbers provide strong evidence that our message is resonating,” Dannenfelser said.
The Susan B. Anthony List has also spent over $50,000 in Spanish-language Google ads directing online users to the website. Additionally, SBA List members have bundled $80,000 in direct campaign contributions for Fiorina.