Tim Tebow Says Pro-Life Super Bowl Commercial Cost Him Endorsement Deals
by Steven Ertelt
April 19, 2010
Washington, DC (LifeNews.com) — Former University of Florida star quarterback Tim Tebow says his decision to record a pro-life Super Bowl commercial for Focus on the Family cost him endorsement deals. In a new speech, Tebow didn’t name and names but said the pro-life ad had a negative impact on potential endorsements.
As the featured speaker at a sold-out event at Lipscomb University, Tebow talked about his future.
According to the Palm Beach Post, he said a few companies told him before the Super Bowl that they could not him represent their products if he went ahead with the pro-life commercial.
"But Tebow said losing sponsors was a small price to pay for the ability to spread his message about family and faith," the newspaper indicated.
Tebow hasn’t been hurt by his decision to share the national stage with his mother Pam Tebow, who famously refused to have an abortion when she was a missionary in the Philippines and contracted dysentery during pregnancy.
He has inked deals with Nike and EA Sports, where he will be featured on the cover of their 2011 NCAA Football video game.
Tebow said he’s not had a difficult time dealing with the pressure of the limelight.
It hasn’t been stressful and I’ve enjoyed the process, Tebow said. Obviously, theres been a lot of scrutiny from (the media) and everybody else along the way people have been telling me, Its going to be hard, don’t get stressed out with it. But its been fun. Honestly, it hasn’t been too bad at all.
After the commercial aired to a record 106 million Americans, a followup poll conducted by Barna Group, a Christian research firm, found it connected with Super Bowl viewers. The study found most people understood the pro-life message behind the ads and millions eventually went to the Focus on the Family web site.
Among those who viewed the football contest, 43% said they had seen the Tebow commercial and 9 percent were able to recall the spot without prompting.
Revealing the potential impact of the ad, 25 percent of all Americans who say abortion should be legal in all or most cases viewed the commercial. Some 30 percent of pro-life Americans who think all or most abortions should be illegal also watched the ad.
The polling found that the pro-life commercial made a huge impact on the nation as 62 percent of Super Bowl watchers said they were aware of the ad, and the story of Pam Tebow’s decision not to have an abortion, before the game.
A majority of ad viewers also understood the message of the ad with 38 percent of watchers saying it was meant to oppose abortion and 19 percent saying it was celebrating family. Another 9 percent said the ad reminded viewers that miracles happen, and 2 percent said the ad was meant to support Focus on the Family.
In total, 68 percent of ad viewers understood the ad’s message or came up with a related theme that fit in with the point of the Tebow commercial.
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