Pro-Life Advocates Applaud Focus on the Family’s Tim Tebow Super Bowl Ad

National   |   Steven Ertelt   |   Feb 8, 2010   |   9:00AM   |   WASHINGTON, DC

Pro-Life Advocates Applaud Focus on the Family’s Tim Tebow Super Bowl Ad

by Steven Ertelt Editor
February 8
, 2010

Washington, DC ( — After millions of people across the United States and around the world watched the Focus on the Family commercials featuring Tim Tebow and his mother Pam, pro-life advocates say pro-abortion groups clearly overreacted in their outrage and complaining about what turned out to be positive, life-affirming ads.

Although the pro-life organization didn’t set out to air the commercials to get free press, Focus on the Family turned what wound up as the first advocacy ad during the Super Bowl into a publicity bonanza featuring Tebow’s heartwarming story.

The long-awaited pro-life Super Bowl ad was broadcast in the first quarter Sunday and a different version — sans Tim Tebow pretending to tackle his mother — aired repeatedly before the game.

Americans United for Life Action, in conjunction with, sponsored a FaceBook page to support the commercial which has grown to more than 237,000 fans.

"This ad was funny, light-hearted, and had a positive message for everyone," AUL president Charmaine Yoest said after the ads aired.

"The hate-filled reaction from pro-abortion groups reveals a radical abortion-at-any-cost agenda that is far out of step with the American people. Congratulations to Focus on the Family for inspiring us all in the face of extremism," she continued.

Jill Stanek, a pro-life nurse and blogger, agreed with Yoest and pointed out that they were so light and touching that any viewer would be hard-pressed to be offended.

"The ads are quite tame, ambiguous really. In fact, one wouldn’t know their topic was the pro-life issue – that Pam made a ‘choice’ to bring Tim into the world – were it not for all the hype," Stanek said. "If I didn’t know anything about the ads, I’d say they were more about maternal and neonatal health… or maybe that a mom worries about her kid even when he’s all grown up."

"Only the tag line at the very end, ‘Celebrate family. Celebrate life.’ alludes to the real theme," she said.

Stanek also agreed with the AUL leader that abortion advocates blew their opposition to the ad and CBS airing it way out of proportion — and said it backfired on them.

"So the last laugh is on pro-aborts. Really. They gave the Tebow ad a forum to discuss abortion that pro-lifers could never have gotten from it alone," she said.

John McCormack, the online editor of the Weekly Standard, was beside himself over the overblown response from some abortion advocates.

"Wow. Gloria Allred threatened to sue CBS over this? I wonder if she’s embarrassed today," he wrote after seeing the ad.

McCormack points out that the ad does "link to the Focus on the Family web site, which features a longer, more explicit discussion with the Tebows, in which Pam Tebow describes how doctors told her to abort her son, or fetal ’tissue’ or a ‘tumor’ as the doctors put it."

"The irony, of course, is that if NOW, Planned Parenthood, NARAL, et. al, hadn’t freaked out and tried to stop one woman from telling the world about her decision to choose life, not nearly as many people would be interested in going to the web site and hearing the Tebows’ full story," he writes.

Two polls have found Americans strongly support the pro-life commercial.

A Marist Poll published this past week showed 60 percent of Americans agreed with CBS’ decision to air the ad while just 30 percent said no and 10 percent were undecided.

And a new Rasmussen Reports national telephone survey finds that 45% of Americans who plan to watch Super Bowl XLIV agree with CBS’ decision to run a pro-life advertisement featuring Tebow during today’s game.

Another 30 percent disagree with the decision to run the ad prepared by Focus on the Family and another 25 percent are unsure.

Focus on the family has prepared two ads — one version airing before the Super Bowl and one during the game — which tell the story of Tim Tebow’s birth. His mother, Pam Tebow, was advised by a doctor to consider an abortion because she was taking heavy medication after suffering from dysentery during a missions trip to the Philippines.

Pam Tebow refused and Tebow went on to become the Heisman Trophy-winning quarterback who led the Florida Gators to become the NCAA college football national champions.

However, pro-abortion groups like Planned Parenthood, NARAL and NOW attacked the ad and generated considerable controversy and attention for it.

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