Second Focus on the Family Ad on Tebow, Abortion to Air Before Super Bowl
by Steven Ertelt
February 5, 2010
Miami, FL (LifeNews.com) — If you think you have read all there is on the Focus on the Family commercial featuring Tim Tebow and his mother’s decision not to have an abortion — wait, there’s more. Officials at the pro-life group announced today that they are unveiling a second ad that will air before the Super Bowl begins.
The second commercial plans to go further than the first and will reveal more details about Pam Tebow’s decision not to have an abortion than CBS would allow in the first ad already planned for during the Super Bowl.
This Super Bowl surprise has Focus unveiling a second ad that will also feature him Tebow and his mother and it was filmed in Orlando at the same time last month as the ad that has garnered so much attention.
Focus on the Family won’t reveal the details of this surprise second ad, but CEO Jim Daly confirmed to USA Today that this ad goes further and it appears to be the original ad CBS rejected before it worked with the station on a revised commercial fitting its standards.
In this second ad, Pam Tebow reportedly says "Both of our lives were at risk" when talking about her difficult pregnancy with Tim after suffering from dysentery and entering into a coma.
"They felt that was too much," Daly told USA Today. "So we dropped the line. We didn’t fight them." The word "abortion" is never used.
Daly says this new ad is "an open discussion on the sanctity of human life — not just the issue of abortion — and he indicated it was made for less than $100,000 with "a bit of humor in it — in fitting with the Super Bowl theme."
This second ad will reportedly air four times during the pre-game festivities and analysis before the Super Bowl begins.
Daly also told the newspaper that he appreciates those who credit Focus on the Family with supposedly creating a brilliant ploy to draw attention to the ad — which some media experts say has received $10 million worth of pre-advertising buzz in terms of the media coverage it has received.
"I’ve seen this called brilliant marketing strategy," laughs Daly. "Well, I can assure you this was not something where we sat down to demonstrate brilliance."
He told USA Today the Focus on the Family ad department conceived the ad and the organization decided the Super Bowl was the best time to air it.
"I thought it was the perfect moment," he said.
The main ad during the Super Bowl reportedly will share the Tebow birth story of how Tebow was on a missions trip to the Philippines and, when she contracted dysentery from tainted food or water, she took heavy medication and her doctor suggested an abortion because the drugs could harm her baby.
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