Pro-Life Ad on Adoption, Abortion Confirmed for American Idol Finale Tonight

National   |   Steven Ertelt   |   May 19, 2009   |   9:00AM   |   WASHINGTON, DC

Pro-Life Ad on Adoption, Abortion Confirmed for American Idol Finale Tonight

by Steven Ertelt Editor
May 19
, 2009

Washington, DC ( — A pro-life ad touting adoption as an alternative to abortions has been confirmed for airing tonight on the series finale of American Idol, the popular entertainment show. The same pro-life group that produced a well-received advertisement on President Barack Obama is behind this ad., sponsored by the pro-life Catholic group Fidelis, is sponsoring the commercial, which is part of its “Imagine the Potential” series of television spots.

The ad will only air in select markets, according to representatives of the group.

"We are pleased to announce that our latest commercial – Imagine Spot 2 – will begin airing tonight on the American Idol finale," spokesman Brian Burch told Tuesday afternoon. "We have secured ad space in select markets in six states, beginning tonight in Baltimore."

"Our ad will also be running tomorrow night during the second night of the finale in select markets in North Carolina, Pennsylvania, Wisconsin, Nevada and Florida," he added.

The latest ad focuses on the lives of political and business leaders, sports figures, and others who all could have become victims of abortion, but, instead, were welcomed into loving families via adoption.

Burch tells the ad is meant to be comforting and not controversial.

“We hope that by highlighting the common thread between people like Babe Ruth, John Lennon and Faith Hill that Americans will reflect on the enormous gift of every human life," he said. "Our ad aims to set aside our political differences, musical tastes, or celebrity fashions, and remind our fellow Americans that every life matters – that every life is beautiful.”

"We don’t expect to wake up on Thursday and see a different country," Burch continued. "But what we do know is that millions of Americans will see our message of hope this week – a message that cuts across the political and cultural boundaries that too often limit our ability to tell the world what it truly means to be pro-life."

The ad includes a song and picture of icons such as John Lennon, Nelson Mandela, Nancy Reagan, Steve Jobs, Faith Hill, Jesse Jackson, Willie Nelson and others.

Professionally produced, the television ad features no voice-over, and the music plays the images of the notable public figures are revealed. It concludes with the tag line, "Life, Imagine the Potential."

The goal of the ad is to reach the "mushy middle" of Americans who may oppose abortion but are lukewarm in their opposition. It will also reach out to Americans who mildly support legal abortions and can be converted to the pro-life position.

"Our goal is to reach the average American–your neighbor next door," the group said in a recent fundraising letter for the ad. "Radical pro-abortion advocates are not our target audience. And neither is the ‘choir’ who already agree with us."

"We must go after them in a new and compelling way," it says.

Ironically, the ad features notables who are pro-abortion in its collection of photos of adoptees, including former President Bill Clinton and musician Sarah McLachlan.

The first Fidelis ad, depicting President Barack Obama as an unborn child and asking what would happen had he been a victim of abortion, was rejected by CNN and NBC prevented it from airing during the Super Bowl.

That ad showed a beautiful picture of an unborn child during an ultrasound and says it would have been a tragedy had Obama been aborted.

Eventually, the group broadcasted the ad on Black Entertainment Television in Chicago during its January coverage of the presidential inauguration.

Related web sites:
Fidelis –
Catholic Vote –

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