New Pro-Life Ad Focusing on Adoption, Abortion to Air on American Idol Finale
by Steven Ertelt
May 12, 2009
Washington, DC (LifeNews.com) — The same pro-life organization that produced a well-received advertisement on President Barack Obama and abortion has another commercial it will air on the series finale of the popular television program American Idol.
CatholicVote.org, sponsored by the pro-life Catholic group Fidelis, is behind the ad, which is part of its Imagine the Potential series of television commercials.
The latest ad focuses on the lives of political and business leaders, sports figures, and others who all could have become victims of abortion, but, instead, were welcomed into loving families via adoption.
The ad includes a song and picture of icons such as John Lennon, Nelson Mandela, Nancy Reagan, Steve Jobs, Faith Hill, Jesse Jackson, Willie Nelson and others.
Professionally produced, the television ad features no voice-over, and the music plays the images of the notable public figures are revealed. It concludes with the tag line, "Life, Imagine the Potential."
Fidelis unveiled information about the new ad at the National Catholic Prayer Breakfast on Friday and indicated it has initial acceptance for broadcast on the closing episode of American Idol, on the Fox network.
The goal of the ad is to reach the "mushy middle" of Americans who may oppose abortion but are lukewarm in their opposition. It will also reach out to Americans who mildly support legal abortions and can be converted to the pro-life position.
"Our goal is to reach the average American–your neighbor next door," the group said in a recent fundraising letter for the ad. "Radical pro-abortion advocates are not our target audience. And neither is the ‘choir’ who already agree with us."
"We must go after them in a new and compelling way," it says.
Ironically, the ad features notables who are pro-abortion in its collection of photos of adoptees, including former President Bill Clinton and musician Sarah McLachlan.
The first Fidelis ad, depicting President Barack Obama as an unborn child and asking what would happen had he been a victim of abortion, was rejected by CNN and NBC prevented it from airing during the Super Bowl.
That ad showed a beautiful picture of an unborn child during an ultrasound and says it would have been a tragedy had Obama been aborted.
Eventually, the group broadcasted the ad on Black Entertainment Television in Chicago during its January coverage of the presidential inauguration.
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