Television Ads Causing Drop in Abortions Heading to MTV and BET in December

National   |   Steven Ertelt   |   Nov 24, 2008   |   9:00AM   |   WASHINGTON, DC

Television Ads Causing Drop in Abortions Heading to MTV and BET in December

by Steven Ertelt Editor
November 24
, 2008

Washington, DC ( — One of the least heralded success stories in the pro-life movement is the success various television campaigns have had in significantly reducing abortions. The pro-life production firm VirtueMedia has seen its ads cut abortions figures as much as 20 percent and now they’re headed to MTV and BET.

In conjunction with the Diocese of Phoenix starting in 2005, VirtueMedia began to air pro-life television ads year-round. Abortion rates have dropped nearly 20% in Arizona as a result.

Since opening a second office in Georgia and airing crisis pregnancy ads in Atlanta in 2005, VirtueMedia has seen abortion rates decline nearly 10% there. In just one month, VirtueMedia ads in Atlanta generated 2,646 calls for help from abortion vulnerable women.

Susan Gerdvil, the director of communications for VirtueMedia, told the tremendous success of the positive pro-life television campaigns make sense.

"Since more than 98% of US homes own a television, and the average American spends over 5 hours every day consuming media, it is easy to see how VirtueMedia can reach millions of people each day using powerful broadcast commercials to positively affect culture," she said.

"Four U.S. regions with significant abortion-vulnerable populations recently reported a decrease in abortions in response to the airing of VirtueMedia’s educational pro-life ads, partnered with other effective pro-life efforts," she added.

Two other areas which saw an abortion decline include Dayton, Ohio, which saw abortions drop 12 percent after the extensive ad campaign.

And in Charlotte, North Carolina, abortions have declined 15% in the past year since VirtueMedia commercials began airing in collaboration with North Carolina Right to Life and local churches.

"Endorsed by the Vatican, Priests for Life, Focus on the Family, Silent No More, and many other organizations, VirtueMedia uses the immense reach and impact of media to give a voice to those who cannot speak for themselves- the unborn, aged, and most vulnerable," Gerdvil said.

VirtueMedia plans to air crisis pregnancy ads nationwide on MTV and BET beginning December 26.

Related web sites:
VirtueMedia –

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