New Report Indicates Voters Most Interested in Barack Obamas Position on Abortion
by Steven Ertelt
July 3, 2008
Washington, DC (LifeNews.com) — A new report shows voters are interested in the position Democratic presidential candidate Barack Obama takes on abortion. The Internet traffic monitoring firm HitWise indicates abortion is now the number one political issue voters are looking for when they conduct a search on Obamas campaign web site.
Hitwise analyzed the top 200 U.S. search terms that sent visits to the presidential candidates websites for the first half of 2008, revealing the types of content searched for the most among Internet users.
Issues like education, the environment, health care and immigration are important to visitors on Obamas web site, but HitWise says abortion tops them all.
In the first quarter of 2008, abortion came in as the number two most important issue on the minds of voters looking to Obamas web site to learn more about him. As news of Obamas pro-abortion position has filtered throughout the nation, the abortion search term moved up to the top spot over the last three months.
McCains pro-life position on abortion must be more clear to voters as abortion came in as the third most important issue in searches on his web site in the first quarter but slipped out of the top five in the second quarter.
Heather Dougherty, research director for HitWise, says the topics that voters put in searches on the candidate web sites, give an indication of what political issues are most prominent on their minds.
This has implications for what content should be featured on the candidates websites, and broadly across all communications with voters, she said.
With Obama as a newer candidate with a surge in interest and popularity, his campaign web site receives 79.25 percent of online visits when compared with the traffic of the McCain site. But Hitwise shows McCains web site is increasing in traffic as he moved from 14.62 percent in May.
This represents a seven percent increase compared to May 2008 and a five percent increase over April 2008 traffic McCains web site received.
McCains web site is also receiving more traffic from new visitors than Obamas. In June 2008, Barack Obamas website received 55 percent of its visits from returning visitors and 45 percent from new visitors. McCains website received 21 percent of its visits from returning visits and 79 percent from new visitors.
Among all U.S. websites, both candidates saw increases in visits as Obamas website increased 1,367 percent and McCains website increased 2200 percent compared to June 2007.
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