Bella Movie Producer Says Number of Theaters May Expand by Thanksgiving

National   |   Steven Ertelt   |   Nov 12, 2007   |   9:00AM   |   WASHINGTON, DC

Bella Movie Producer Says Number of Theaters May Expand by Thanksgiving

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by Steven Ertelt Editor
November 12,

Hollywood, CA ( — In the movie business, one of the top times to unveil a film is Thanksgiving because of the large number of moviegoers during the holiday weekend. Bella producer Sean Wolfington says the pro-life themed movie could be set for a big expansion to hundreds of new theaters and that it may happen Thanksgiving weekend.

"Because of your support, this little film with a big heart continues to touch and transform people’s lives," Wolfington told "Because of last weekend’s success we are adding 200 theaters this weekend … before Thanksgiving."

However, Wolfington said that the film has to have a fourth strong weekend with the plethora of new cities scheduled to see an unveiling of the movie this weekend.

"If we do well this weekend we are guaranteed a wide release during the busiest season of the year — Thanksgiving," he said. "To make this happen, we need your help."

A wider release for the movie would not only impact lives and help it draw more ticket sales and national support, but it could pave the way for Bella to receive prominent awards.

"If we succeed this weekend we will get a wide release which ensures Bella will reach and transform millions of lives," Wolfington told "It could also put us in a position to potentially get an Oscar Nomination which can broaden our reach and Bella’s impact even more."

Several new cities saw the premier of Bella last weekend ranging from Pittsburgh and Milwaukee to Honolulu and Albuquerque. The movie, which has struck a chord with the pro-life community because of its theme in favor of respecting life, continued to attract a strong audience despite the limited number of theaters showing it. Over the first few weeks of the film’s release, just 186 theaters showed the movie, which gave it the second and third highest per-theater sales figures during late October and early November.

The premier this weekend in venues in places such as Green Bay and Tucson raised the number of theaters to 276 last weekend.

While sales at the cities that have played the movie the longest have declined, sales at the new venues flourished and Bella brought in another $1,006,000 over the weekend and $3,644 per theater.

That per-theater figure placed Bella sixth among the top 20 grossing movies of the weekend, proving that new cities showing the movie are garnering strong audiences. The movie’s producers hope the figures will prompt Roadside Attractions, the movie’s distributor, to add a few hundred more theaters in new and existing cities.

Had the movie premiered on the national scale that most films do — with anywhere from 2,000 to 3,500 venues showing the picture — it would have again placed in the top 10 nationwide.

Bella will find new audiences again next weekend as a slew of new cities will see the premier. Some of them include Buffalo, Richmond, Louisville, Toledo, Indianapolis, Memphis, Spokane, New Orleans, and Salt Lake City.