by Steven Ertelt
October 26, 2005
Washington, DC (LifeNews.com) — A Planned Parenthood watchdog group says an article written by a top Planned Parenthood executive has the national abortion business admitting that it is engaging in "social marketing" of abortion and sex.
Douglas Scott, president of Life Decisions International (LDI), points to an article titled "Social Marketing for Sexual Health," written by Michael McGee, vice president of the Planned Parenthood Federation of America’s (PPFA) education and social marketing group.
"We have ‘sold’ the public on the notion that individuals have the right to decide when and whether they want to have children," McGee admits. "Even before the term was coined, we were doing social marketing."
"Changing the world to reflect our vision takes courage, intelligent use of resources, and enormous commitment," McGee writes about Planned Parenthood’s abortion promotion strategy.
"One exciting strategy we are beginning to use is social marketing for sexual health," McGee says. McGee said PPFA’s goals are "audacious–as they have been throughout the history of Planned Parenthood."
Responding to the article, Scott says Planned Parenthood’s "hierarchy admits that it ‘sold’ abortion to the public just like Bill Gates sold computers."
"What was once almost universally recognized as bad, Planned Parenthood has turned into a product and convinced people it is good," Scott explained. "And not only is the product good, it is essential. PPFA’s success has made the group one of the wealthiest so-called nonprofits in the world."
In his article, McGee also admits to using teenagers (called "peer educators") to advance Planned Parenthood’s pro-abortion agenda, saying they’re more effective in convincing other teens than adults at the abortion business.
Peer educators "are an ideal constituency to engage in our social marketing effort," McGee declared. "Activist teens can create a buzz about the campaign by a variety of means–regardless of whether the activities are branded or identified as Planned Parenthood."
Scott urges pro-life advocates to get involved to counter this tactic.
"We can sit by and let the Planned Parenthood philosophy flood our society or we can help repair the damage already done. Not only should we choose to repair the damage, we need to strengthen society so it can resist Planned Parenthood," Scott concludes.
Related web sites:
Life Decisions International – https://www.fightpp.org