Planned Parenthood Unveils TV Ads Backing John Kerry on Abortion

National   |   Steven Ertelt   |   Oct 15, 2004   |   9:00AM   |   WASHINGTON, DC

Planned Parenthood Unveils TV Ads Backing John Kerry on Abortion Email this article
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by Steven Ertelt Editor
October 15, 2004

Minneapolis, MN ( — The political arm of Planned Parenthood, the nation’s largest abortion business, today unveiled its initial television advertising campaign on behalf of Democratic presidential candidate John Kerry.

Two different television ads will appear on cable television stations in Minneapolis and other large cities in eight key battleground states. They target single women — voters that the abortion advocacy group and believes are more receptive to Kerry’s pro-abortion views.

The $1 million dollar television campaign features 30-second ads that will run on stations such as MTV, TBS and USA through election day. Actress Helen Hunt appears in the commercials saying the women voters "hold the power to change the course of our country."

"For the first time in history, Planned Parenthood endorsed a candidate for president, John Kerry," Hunt says. "This election is that important."

Some of the ads are scheduled to run in Wisconsin, another hotly contested state.

Planned Parenthood of Wisconsin Political Director Chris Taylor said the ads will hopefully turn out some of the 22 million single women who did not vote in the 2000 presidential election.

"It’s time for the Planned Parenthood to bring its extraordinary strength with critically important voting blocs to bear at a point in history when reproductive rights are most threatened," Taylor said.

The locales chosen for the Planned Parenthood ad buy — states where Kerry is defending turn Al Gore won in 2000 — signal presidential Bush’s strength nationwide.

Minnesota and Wisconsin are two states that Bush is hoping to move to his column and the president trails Kerry by very small margins in both industrial Midwest states.

Whether Planned Parenthood will succeed in getting women voters to mobilize behind Kerry is a good question.

A June 2003 poll conducted by the pro-abortion Center for the Advancement of Women found that 51% took a pro-life position opposing most or all abortions while only thirty percent said it should be generally available.

In fact, leading abortion advocates are acknowledging that abortion doesn’t resonate with women voters.

"Abortion is there, but it’s not the primary issue" for women, Debbie Walsh, executive director of the Center for American Women and Politics at Rutgers University, told the Scripps Howard News service in July.

"When pollsters ask (women), ‘What’s the most important issue for you,’ it’s not coming up in the top two or three," Walsh explained.

Also this summer, Karen White of Emily’s List, a political organization that backs pro-abortion candidates, told the Christian Science Monitor newspaper that abortion "is not an issue where a woman wakes up every morning and says, ‘I am going to look up what my candidate thinks on abortion.’"

"Now, while it may be an important issue, and she may have a very strong opinion about it, [it] is not what is driving her to vote," White admitted.

Polls show that President Bush is faring better with women voters than he did in 2000 and Kerry is losing his large lead among women.

A Gallup poll released in late September showed Kerry leading Bush among women voters by a 50 to 46 percent margin. That’s down from the 15 point lead Kerry held in a similar June poll and lower than the 11 point margin Al Gore had over Bush in the 2000 election.

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View the Helen Hunt ad –