Pregnancy Center Group’s TV Ads Help Pregnant Women Avoid Abortion
by Paul Nowak
LifeNews.com Staff Writer
July 26, 2004
Washington, DC (LifeNews.com) — Care Net and Virtue Media have announced a new television advertising campaign aimed at helping pregnant women and teens in five metropolitan areas find practical pregnancy help and alternatives to abortion.
"The campaign’s message to women is that ‘you’re not alone — there is help — you have options’," said Kurt Entsminger, president of Care Net, which supports 750 pregnancy centers nationwide. "And it’s a message that’s getting heard. More and more women are finding this help and hope at pregnancy centers."
The ad began airing in Philadelphia, PA, on Monday, and will extend to Washington, DC, Jacksonville, FL, Atlanta, GA, and Richmond, VA through January 2005. The networks airing the ad are MTV, VH1, BET, FOX, UPN, WB, and the Family Channel.
Kristen Hansen, Care Net’s Director of Center Innovations, told LifeNews.com that test runs in Orlando and Phoenix generated “good results.”
“In Orlando, we ran 280 spots on cable stations such as MTV, BET and VH1 and received 230 phone calls to the Option Line call center,” said Hansen. “In Phoenix, 87 spots were run and we received 600 calls.”
The 30-second ad features four young women who share their stories of unplanned pregnancies, and how they found hope and help at a local pregnancy center. The ad features Care Net’s 24-hour Option Line, 1-800-395-HELP.
According to Hansen, the Option Line, staffed 24-7 by trained consultants and connect women to a live person at a local pregnancy center, averages 4-5,000 calls per month.
Care Net also runs a web site, www.PregnancyCenters.org, in partnership with Heartbeat International that provides pregnancy center information. It receives approximately 20,000 visitors each week.
“With still more than one million abortions occurring every year, we want to reach more women to let them know they have positive choices,” said Entsminger.