Leading Pregnancy Center Group Rolls Out New Television Ad
by Steven Ertelt
January 15, 2004
Sterling, VA (LifeNews.com) — Care Net, a leading organization that helps women in various pregnancy situations find real answers and real help, has unveiled a new television advertisement that it hopes will drive thousands of young women in need to its phone hotline and revamped web site.
The 30-second ad features four young women who share highlights of their stories about being in the midst of an unplanned pregnancy and discovering the help of a pregnancy center.
The women talk about some of the concerns — such as worried boyfriends, trouble telling parents — common to those who find themselves pregnancy unexpectedly.
A young woman’s voice encourages those watching to contact the phone number. Callers can obtain a free pregnancy test and confidential help, the ad says.
"Women deserve to find out about their choices from someone other than Planned Parenthood," Care Net President Kurt Entsminger said. "As we mark 31 years since the Roe v. Wade decision, the good news is that, because of the care and commitment of pregnancy centers over the years, more women, especially teens, are receiving the critical information they need to make an informed choice."
The spot, produced by Phoenix-based Virtue Media, is airing in various test cities, such as Orlando, on MTV, VH1, BET, and E! Entertainment, and on a nationally-syndicated music video program adjacent "Saturday Night Live."
The commercial promotes the Option Line (1-800-395-HELP), a 24-hour call center operated by trained consultants who help women find a local pregnancy center and provide her with information about abortion alternatives.
Operated jointly by Care Net and Heartbeat International, Option Line refers women to more than 1,500 pregnancy centers across the United States. More than 3,500 people contact Option Line each month via email or through the toll-free number.
"The bad news is that the abortion industry is still aggressively going after the teen market promoting only one choice — the choice of abortion," Entsminger said. "And with more than one million unborn children killed each year by abortion, we’ve got a long way to go."
Pregnancy centers offer free pregnancy tests, peer counseling, post-abortion support, and other practical help to empower women and men facing pregnancy-related concerns.
In December, Option Line launched its newly-redone web site: https://www.pregnancycenters.org
To view the ad, go to https://www.care-net.org/media.
Related web sites:
Virtue Media – https://www.virtuemedia.org