National Pregnancy Center Web Site Gets New Look to Reach Teens
by Steven Ertelt
December 19, 2003
Sterling, VA (LifeNews.com) — Care Net and Heartbeat International have been national leaders in the effort to provide women with practical pregnancy resources and abortion alternatives. They have taken their effort to reach out to young women to the Internet and recently redesigned their web site in an effort to reach today’s youth.
The joint Option Line web site (www.pregnancycenters.org) was re-launched on Friday with a new design "making the site more appealing to the young women of Generation Y."
The new site features smart and engaging graphics as well as upbeat and youthful colors.
"It’s critical that our pregnancy center movement be continually thinking about how to be more effective in serving women," said Care Net President Kurt Entsminger.
"Care Net has attempted to do that with the new Option Line website, designing it in a way that appeals to Generation Y. Internet-savvy, these young women expect a high level of professionalism and sophistication in a website," he added.
Launched in January 2003, the Option Line is a 24-hour call center (800-395-HELP) that now receives an average of 3,500 phone calls and e-mails each month from all over the country and connects callers to a local pregnancy center.
The web site receives an average of more than 20,000 visitors a week and contains facts about pregnancy, fetal development, and abortion as well as contact information for local pregnancy centers.
Care Net has also produce a new 30-second television commercial focused on appealing to women with unplanned pregnancies and encouraging them to all the 1-800 number or visit the web site.
The television spot is currently undergoing a test run in Orlando, Florida and other markets. Local Care Net-affiliated pregnancy centers are beginning to pick up the spot and run it on stations in their communities.
The response has been overwhelming so far as calls to pregnancy centers in Orlando have increased 50 percent since the advertisements began.