New York, NY (LifeNews.com) -- A good business advertising plan normally involves commercials that get the public's attention but shy away from controversy. Yet, a New York City storage company is taking controversy head on as it uses a pro-abortion message to advertise its services.

A billboard on Manhattan’s West Side Highway, at 44th Street and 12th, Avenue is getting the public's attention with a strange message.

It shows a large wire hanger with the inscription, “Your closet space is shrinking as fast as her right to choose.”

Manhattan Mini Storage, owned by Edison Properties, placed the ad and it's drawing criticism from Catholic League president Bill Donohue.

“New Yorkers are accustomed to Manhattan Mini Storage posting billboards that bash the Bush Administration, but when it makes the leap from partisan politics to crude cultural commentary, it is stepping on dangerous turf," the pro-life advocate said in a statement.

"Why a storage company finds the need to advertise its support for abortion is a story all of its own," Donohue added. "But when it seeks to depict the pro-life community—which is primarily Catholic and Protestant—as oppressive, then a line has been crossed."

On the other side, Planned Parenthood of New York City says the ad is "fabulous."

"We salute Manhattan Mini Storage for helping to make New Yorkers as aware as we are of the growing restrictions on reproductive freedom in this country," the group said in a statement.

And a spokesman for NARAL said it applauds the company for wearing "its pro-choice values on its sleeve — or on its building."

Manhattan Mini Storage did not return a request for comment from LifeNews.com for this story.

Donohue says the billboard generates a double standard.

“Those who like this billboard would no doubt be aghast at the sight of a billboard that featured a bloody baby who survived a botched abortion," Donohue explained. "They would be even more incensed if the picture were accompanied by the remark, ‘This is what happens when abortion fails.'"

ACTION: Express your outrage at the pro-abortion ad by contacting Manhattan Mini Storage at 1-800-STORAGE (786-7243), or advisor@manhattanministorage.com. You can fax a letter to 212-631-5999.