Tallahassee, FL (LifeNews.com) -- Some business leaders have boldly taken the lead in promoting the cause of pro-life license plates.

After Choose Life license plates were approved in Florida in August 2000, businessman Dennis Brown decided to place a Choose Life plate on each of the 55 vehicles owned by his company, AAA Electrical Contractors, Inc.

Brown said, “I am the type of guy who sends out Christmas cards, not Season's Greetings.”

Brown says the plates have not cost him business—instead, they've increased it: “I decided if I lost business over the plate, it was probably business I didn't need, but my business has actually grown and I give God all the credit.”

Plumbing company president Bob Billa made a similar commitment to the Choose Life license plate, placing it on his plumbing trucks.

Billa says he has a very personal reason for being pro-life. At birth, his son Matt was dropped on the floor, resulting in massive neurological damage.

As Billa’s wife, Joley, has said, “No one has the right to deny another human being life, no matter how challenging…You may be tempted to think wow, that kid was lucky to have those parents. But I assure you that every human being ever conceived is special and priceless.”

The Billas, Brown, and other business people are urging their colleagues to “take the dare” and demonstrate their commitment to life by placing a Choose Life license plate on their complete fleet of business vehicles.

Choose Life, Inc. will pay $20 of the first year's cost of switching and will get the plate for you by mail.

Choose Life, Inc. is the brainchild of Marion County Commissioner Randy Harris. Back in 1996, he was driving behind a vehicle with a specialty license plate when he envisioned a specialty plate with the Choose Life tag line. The Florida Choose Life license plate went on sale in August of 2000.

According to Harris, such license plates are now on the road not only in Florida, but in Louisiana, Oklahoma, Hawaii, Mississippi, Alabama, Arkansas, Connecticut, Maryland, South Dakota, and Montana and are under consideration in 32 other states.

Related web sites:
Choose Life - http://www.choose-life.org