It’s always an encouraging sign when pop culture recognizes the humanity of a baby in the womb.
This year, a comical new Doritos commercial shows an unborn baby reacting to his father on an ultrasound screen. The 30-second commercial shows a father and mother in a doctor’s office watching the ultrasound of their unborn baby boy. As the father snacks on a bag of chips, he notices that his unborn son is reaching out in the womb, grabbing for the snack. As the father moves the chip near his wife’s stomach, the baby reaches out again.
The commercial is one of three finalists in a contest that the chip company is running in advance of the Super Bowl. The winning commercial will air during the big game on Feb. 7, according to the company website.
Peter Carstairs, a Melbourne, Australia filmmaker who created the life-affirming commercial for the contest, said he was inspired after seeing his second child, Freddy, on an ultrasound screen. Carstairs said the ultrasound image that he used in his commercial actually is his son Freddy, who is now 9-months old.
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Though Carstairs manipulated his son’s ultrasound image for the commercial, his portrayal of unborn babies isn’t far from the truth. Studies have shown unborn babies reacting to various stimuli in the womb, including music and sound. Researchers also found that unborn babies develop a sense of taste in the womb and learn to recognize the flavors and spices of the culture’s cuisine.