Facebook Forced to Apologize After Banning Ad for Newborn Who Desperately Needs Heart Transplant

National   |   Steven Ertelt   |   Sep 11, 2014   |   6:15PM   |   Washington, DC

Social media giant Facebook was forced to apologize to a couple who is using a Facebook page as a means of generating awareness and funding for their little boy who desperately needs a heart transplant.

Father Kevin Bond posted a photo of two-month-old Hudson, who has the heart disease cardiomyopathy. When Bond attempted to advertise the page, Facebook banned the ad, claiming the picture of his son was too “gory” to qualify under its advertising standards. After contacting Facebook, the social media company offered Bond an apology and a $10,000 advertising credit to help his family promote the page.

hudsonHudson desperately needs a heart transplant to survive and Bond created the page Hudson’s Heart to bring more attention to his plight.

“Yesterday Facebook called to offer an apology for refusing Hudson’s ad based on his picture. They explained that an automated system accidentally flagged Hudson’s photo. They have offered $10,000 worth of Facebook ads to make amends,” Bond said.

Bond said he doesn’t need that much so he’s asking Facebook to give $5,000 of the ad credit to another child in need.

I met Eliza O’Neill before Hudson was born. She’s a remarkable four year old girl racing the clock against Sanfilppo Syndrome. A clinical trial that may very well save her life is nearly funded. We’ve asked Facebook to give $5,000.00 of those add dollars to her.

As it says on Eliza’s page, “You’ve come this far maybe you’re willing to come a little further.” Please watch, and share little Eliza’s video. Her family has been very supportive of ours throughout Hudson’s ordeal.

We’re so lucky Hudson has all of you pulling for him.

Here is the latest from Bond on how little Hudson is doing:

Hudson had a very good day. His blood pressure has been steady, and ventilator settings continue to lower. Look inside Hudson’s room he appears to be stationary. An infant boy tethered to machines, and IV drips. Yet my little man can move. I’m not talking about raising an arm, Hudson has raised an army.

Hudson’s story has brought us all together, and your response has been humbling. So many of you sent messages of love and support. Others shared stories of medical struggle, and triumph. Many more gave generously through Hudson’s COTA page. We are forever grateful to all. Your love, and encouragement means a great deal to all of us.

We’re so lucky Hudson has all of you pulling for him. Please keep sharing Hudson’s story, help raise awareness of the critical need for Pediatric Organ donations, and give to Hudson’s COTA fund if you can.

I love him with every cell in my body, more deeply with every breath.