“Debbie” was going to have an abortion. In fact, she was literally in her car on her way to the abortion facility that was going to kill her baby.
The “counselors” there hadn’t told her the full truth about her baby’s development. They rarely do.
This was one of those days.
Years earlier, National Right to Life wanted to know what messages could most impact women considering an abortion – what would make them see that their baby was not a “glob of tissue” or “mass of cells” as the abortion “counselors” so often told them. So we conducted focus groups and polls and found a number of themes that seemed to really touch hearts and express how deeply human these precious little babies are.
Then we converted those themes to media ads, to print materials, to messages on our website. And on this day, Debbie saw one of those themes.
As “Debbie” headed to the clinic where her baby was scheduled to die, she saw something on the bumper of the car in front of her. It was National Right to Life’s red and white bumper sticker that told a simple, but powerful truth:
“Abortion Stops a Beating Heart.”
CLICK LIKE IF YOU’RE PRO-LIFE!
That’s all Debbie needed to know. Her baby had a heartbeat. Her baby wasn’t simply a “mass of cells,” but a little human being whose heart was already providing life-giving oxygen and nourishment, just as it does for her. She realized she couldn’t abort her baby!
She turned around and went home. Her baby lived!