Heroic Media, a pro-life organization that uses multimedia to present life-affirming resources to pregnant women, has released its newest video ‘The Adoption Option’ in honor of National Adoption Month.
Each year more than 6 million women become pregnant, almost half of which are unplanned pregnancies, according to the Centers for Disease Control. Heroic Media seeks to educate women facing unexpected pregnancies, particularly those in their 20s, regarding the benefits of adoption. According to the Guttmacher Institute, women in their 20s currently account for more than half of all abortions.
“Adoption is the overlooked option; less than 1 percent of women with unplanned pregnancies choose adoption, but for every adoptive baby there are 30 to 40 couples waiting to welcome the child into their family,” said Marissa Cope, Director of Marketing, Communications and Research at Heroic Media. “Most women don’t understand the feeling of empowerment adoption brings. We believe this video will alert women to a possibility they may not have yet considered and ultimately save the lives of unborn children.”
The ‘Adoption Option’ video will air exclusively on the Oxygen Network, starting yesterday, and it features a pregnant woman explaining why she plans to place her unborn child for adoption, stating adoption will give her baby a better life than she can provide. Heroic Media has partnered with Bethany Christian Services, the nation’s largest adoption agency, to include a web address and 24/7 help-line phone number within the ad for women who would like more information or to speak with a counselor about adoption.
‘The Adoption Option’ ad will air on the Oxygen Network, home to “I’m Having Their Baby,” a reality-TV program that follows women experiencing unplanned pregnancies, as they go through the adoption process. The show is ranked 20th among all ad-supported cable entertainment networks in its key demographic of women 18-34, according to Nielsen.
“November is National Adoption Month. Sadly, fewer than 2% of unplanned pregnancies in the United States currently end in adoption,” the group said. “In celebration of National Adoption Month, Heroic Media has produced an engaging new television commercial called The Adoption Option. We’re sharing a message that adoption is a loving choice that gives a birthmother the option to choose a family for her baby and receive support throughout her pregnancy.”
The ad has already had an amazing impact.
“The new ad premiered just yesterday on the Oxygen television network and we’ve already heard about at least 30 phone contacts to Bethany in response to this inspiring message,” the group said. “Here’s an example of just one of the women who was helped by this commercial, let’s call her “Claire… Claire is pregnant and due to deliver a baby tomorrow. She had been planning on delivering her baby and leaving him/her at the hospital after learning that this was an acceptable procedure in Florida. She saw a Heroic Media ad on Oxygen and decided to call for help. Now she is in touch with the nearby office of Bethany Christian Services where she can connect with a counselor and learn more about placing her baby with a loving family through adoption.”
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