One of the top pro-abortion groups in the nation met with reporters today in its Washington, D.C. office to reveal the strategy it will use to attempt to re-elect pro-abortion President Barack Obama.
NARAL president Nancy Keenan said the focus is to try to keep the Obama voting bloc from 2008 together by focusing on encouraging Obama supporters who are questioning whether to vote for him again this time to do so. NARAL will saturate such voters with information about how Obama has been thoroughly pro-abortion and Mitt Romney’s position against abortion and against funding the Planned Parenthood abortion business.
NARAL hired pollster Greenberg Quinlan Rosner Research to help it identify and target these voters, most of whom are women. The Daily Caller has more on the campaign strategy:
“If you’ve heard me say it, you’ve heard a thousand other pundits say it over this last year that women are going to make the difference in this election and so the candidate that can persuade and turn out women voters will be the candidate we will call Mr. President,” said NARAL president Nancy Keenan, who added that given the candidates’ stances on reproductive rights, the choice for NARAL and pro-choice women is clearly Obama.
According to NARAL’s model, based on extrapolations from GQRR’s extensive survey and consumer data, there are over 5.1 million women pro-choice “Obama defectors” nationwide, 1.2 in battleground states, and 338,020 in 25 key battleground counties.
NARAL is admitting that the economy is in poor shape but is hoping the issue of abortion will keep voters in the Obama column.
“Those people are still pro-choice and if you talk to them about choice and relay to them how important it is this election and why their reproductive rights are at risk they can come back to the fold,” Shipp said, recalling that past NARAL polling has shown that some pro-choicers will vote for a candidate based on his abortion stance alone.
Voters in eight key states are the ones NARAL believes will help Obama win the election — making it so pro-life advocates need to work twice has hard in those states to ensure that doesn’t happen.
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NARAL plans to focus their reproductive rights message on the 338,020 pro-choice “Obama defector” women in battleground counties — located in Colorado, Florida, Iowa, North Carolina, New Hampshire, Ohio, Virginia, and Wisconsin — for maximum influence in potentially close outcome areas.
“We think that these 25 counties are the ones that are actually going to decide the election,” Shipp explained.
The group says they plan spend between $2.5 million – $3 million targeting these women for their votes through cable, online and social media advertising. As well as volunteer efforts such as “peer-to-peer” personal phone calls.
